my role

My role in this important project was to create the graphic identity and logo for the theme subject of the summit

I was interested with the Bauhaus movement for it’s simplicity and geometrical shapes. The bauhaus use’s shapes and colors in design, architecture,... as the foundation to create. The square, circle and triangle; yellow, magenta, and cyan each have a symbolic. I used these to put forward this wish of progression, growth that the summit wanted to put forward.
The logo had to be dynamic, which was thanks to the combination of these basic colors. The shape I found to symbolize all these values and symbolism was the small matrioscka doll. She represent our human side with her form and she represent’s love and generation with what she carrie’s.