the project
for Yves St Laurent new fragrance, they wished to activate the upcoming of the Manifesto by using a twitter contest
YSL in collaboration with the BIJENKORF, a luxury department store, in the Netherlands, activated the coming of this new women's fragrance. They turned a small caption video, in the store, with a young seductive man who gave different attitudes, trying to be continuous in his pause, for the editing of the film. The video would turn in boccle on the contest website and as winners would be chosen, the mans attitude would change at the same time to annonce the winner live, the name and tweet would appear on the video, making the website as active as possible with the live tweets