• Client Gourmet Food
  • Industry Luxury Food Group
  • Agency Make.Vision.Happen
  • My role Brand Identity & Brochure

Gourmet Food Collection (GFC) is a vision, a project to create a new luxury food investment group.

the project

Gfc aim is to acquire 3-4 companies in the world of luxury food. They wished for a brochure to present their first acquisition potential.

Their first objectif as acquisition was the Belgian foie gras, Upignac. This belgian company has undeniable qualities: strong brands, high quality products, an upscale positioning and multi-channels customers.
Gfc wished for a paper support to present and convince potentiel investors.

my role

for this project Gfc asked me as a freelance to design their identity, graphic guidelines and b2c/ B2B brochure.

The targets of this investment group are companies with strong products portfolio and distribution channels with high potentials. The client came with a modern, fresh and natural idea for Gfc’s, which made me come up with a sharp, simple and clean logo. Food’s is a delicate and need to be clean for the customers confidence.

The brochure would be seen by importante business people, banks, ... It had to be professional and nice to the eye to attract potential interested. I used two colors for the brochure, integrating it with beautiful, big photos, reflecting the high-end food products Gfc would wish in the future for possible acquisitions.

Gourmet Food

Creation of a high-end food group

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