the project
Fresh club by perrier is an interactive campaign designed to activate the brands unique experience and community.
The concept, conceived by LEMON CRUSH and designed by DASMUSE, was a interactive community online game, that lived for 1 whole year. Keeping members to their breath’s to win great prizes and participate to the Perrier experience throughout party’s, trip’s, famous tennis tournaments and many other sponsor’s great gifts ! The digital campaign led the members, through the ingenious use of Qr codes, to navigate a great website, a dynamic Facebook and twitter page and a great smartphone application.