• Client Yves St Laurent
  • Industry Luxury Fashion Goods
  • Agency Dasmuse
  • My role Web Design

Yves Saint Laurent, the famous luxury fashion house launched
a new women’s fragrance called Manifesto


the project

for Yves St Laurent new fragrance, they wished to activate the upcoming of the Manifesto by using a twitter contest

YSL in collaboration with the BIJENKORF, a luxury department store, in the Netherlands, activated the coming of this new women's fragrance. They turned a small caption video, in the store, with a young seductive man who gave different attitudes, trying to be continuous in his pause, for the editing of the film. The video would turn in boccle on the contest website and as winners would be chosen, the mans attitude would change at the same time to annonce the winner live, the name and tweet would appear on the video, making the website as active as possible with the live tweets

my role

I designed the interface and structure for the launching contest web site

Staying close to the guidelines and identity of the fragrance, my design had to incorporate a live twitter feed on the website. This was a big request from the client and with my colleagues, knowing there wouldn’t be alot of pages, we came up with the idea of a horizontal website from left to right, with the home page in the center. That way the twitter feed would always be a slide away for the players.

Manifesto

Ysl New Womens Fragrance

Take a look